This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

BloomNation – the ‘Etsy of Flowers’ Takes on Big Players

2/13/16 9:00 AM EST
The owners of Petals & Roots, a Queens, New York based artisan floral shop, are busy doing – what else – filling hundreds of orders for Valentine’s Day. ‘Planning is tremendous,’ explained Alex Avdoulos, who opened the shop along with her husband Pete three years ago. ‘We think about it all year, and prepare for it at least four weeks out. Placing orders, trying to gauge what demand will be like.’ Demand is up, now that Petals & Roots joined BloomNation, which has been called ‘the Etsy (ETSY) for flowers.’ BloomNation is a network of independent flower shops that’s set its sights on disrupting the big online florists including 1-800-Flowers (FLWS) and FTD(FTD). ‘Since we’ve joined BloomNation and developed our website within the past six months, we’ve seen at least a 20 percent uptick in business. Which is great,’ she said. BloomNation offers customized websites and marketing tools for independent florists, including floral photo shoots. The over 3,00 florists who are part of the network receive 90% of each sale placed through BloomNation, which encourages local florists to create original designs. ‘It’s all about creativity, which is so great. A customer sees our profile and the designs we actually make here and selects us to deliver them because they love the arrangement,’ said Avdoulos.
Stocks in this video: ETSYFLWSFTD
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
Real Money Pro

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Trifecta Stocks

Trifecta Stocks analyzes over 4,000 equities weekly to find the elite 1% of stocks that pass rigorous quantitative, fundamental and technical tests.

Product Features:
  • Model portfolio
  • Trade alerts
  • Recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Growth Seeker

Chris Versace, using sophisticated stock screening and fundamental research, identifies potentially explosive small and mid-cap stocks.

Product Features:
  • Model portfolio
  • Small-cap and mid-cap focus
  • Intraday trade alerts
  • Weekly roundups
Daily Swing Trade

Master swing trader Alan Farley uses his sophisticated software screens to review thousands of stocks each day for you, to find just the handful that meet his demanding criteria.

Product Features:
  • Daily commentary and coaching on swing trading
  • Technical charts and analysis
Top Rated Stocks Top Rated Funds Top Rated ETFs