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Ford is reviving the Lincoln Continental at the New York Auto Show

3/30/15 7:25 AM EDT
Ford is reviving the Lincoln Continental. The automaker will unveil a prototype of the future Continental Sedan today ahead of the New York Auto Show, which gets underway this week. Ford retired the Continental name in 2002, after 40 years and 9 generations of cars. Ford Executives say the Continental brand still has cache. When it launches next year, the production Continental will be the latest salvo in a $2.5 billion dollar renovation of Lincoln. Lincoln's lagging U.S sales are up 1.2% for the first 2 months of 2015, compared to a 9.2% increase in the overall market. CEO Mark Fields says Ford wants to expand Lincoln sales globally to 300,000 vehicles a year.
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