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Alibaba Flexed Its Muscle, Now Needs to Grasp Western Customers

Brittany Umar
9/18/14 10:11 AM EDT
As Alibaba readies its initial public offering, through which it's expected to raise at least $21 billion, it sets the stage for how Chinese technology companies stand to compete in the west going forward. Qing Wang, professor at Warwick Business School, says Alibaba's most impressive accomplishment is its ability to muscle out giant international competitors in China like eBay. With the nature of its domestic market, Wang says Alibaba's already tested its muscle and the only thing it's lacking is an understanding of the culture and customers in the west. That understanding is what Wang says will help Alibaba continue to grow and expand.
Stock quotes in this video: GOOG, FB, YHOO, BABA, EBAY

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