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3 Lessons Disney Should Apply to Its Star Wars Franchise

Keris Alison Lahiff
8/27/14 1:31 PM EDT
While Star Wars: Episode VII won’t be released until mid-December 2015, Disney is gearing up for a massive marketing campaign for the latest installment in the franchise spanning four decades. Though production and plot details of the film are scant, the media conglomerate is already reaping the benefits of its 2012 Lucasfilm acquisition. The Star Wars franchise currently makes more than $1 billion in global retail sales, one of eight Disney brands to do so, which also includes Monsters Inc., Cars, Disney Princess and Mickey Mouse. Here are three lessons the mouse house can apply ahead of Star Wars’ launch.
Stock quotes in this video: DIS, SNE, VIAB

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