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Lincoln Starts Sales in China, Watch For More Matthew McConaughey

Ruben Ramirez
11/24/14 11:03 AM EST
Lincoln's Matt VanDyke says there's a lot of interest from Chinese customers as the automaker opens its first three showrooms in China this month. VanDyke says, 'they are falling in love with the MKC and MKZ that we've launched there.' He says it was important for his team to create a more personalized, luxury experience when buying a car that would differentiate it from the other luxury automakers that have an established presence in China. 'What we found is that you can have an amazing luxury experience buying a $4,000 purse, but buying a car, you get treated in a very conventional manner,' says VanDyke. Separately, he says consumers may see more of Matthew McConaughey in 2015. 'Matthew McConaughey has just been a real shot in the arm for the brand. He's just a tremendous partner to work with and so expanding that partnership...we think it would be a good idea.' TheStreet's Ruben Ramirez reports from Los Angeles.
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