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The Fall Season Means Pumpkin Spice Products Beyond Lattes

Scott Gamm
10/12/14 11:00 AM EDT
The fall season has become synonymous with pumpkin spice flavored products. Starbucks leads the way with its famous pumpkin spice latte. The company has sold over 200 million of those lattes since it rolled out the flavor back in 2003. The latte has its own Twitter handle (@TheRealPSL) with almost 100,000 followers. The drink is an important component of Starbuck’s product offering and contributes to the company’s top line. Beyond Starbucks, other retailers are taking notice and jumping on the pumpkin flavored bandwagon. Dunkin’ Donuts has new pumpkin creme brulee coffee and lattes, along with pumpkin pie donuts. Barry’s Bootcamp, which offers fitness classes in major cities in the U.S. and Europe, offers a pumpkin-flavored smoothie, boasting 28 grams of protein. Plus, Greek yogurt giant Chobani, has a pumpkin spice flavored yogurt that continues to fly off shelves. There is even pumpkin-flavored beer, with New Belgium Brewing rolling out its Pumpkick seasonal beer. TheStreet's Scott Gamm reports.
Stocks in this video: SBUXDNKN

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