As online and social media advertising spending continues to outpace advertising spending in magazines, publications targeting high net worth individuals appear to be bucking the trend. DEPATURES, which is basically a marketing tool for American Express platinum cardmembers, saw its advertising revenue climb 52% in the first half of 2014. The figures reflect marketers thirst for new ways to cut through the avalanche of luxury advertising and specifically target consumers with disposable income who can afford their products. Publisher Steve DeLuca talks about the key demographics in which luxury brands want to be positioned. TheStreet’s Jill Malandrino reports in New York.
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