This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

DineEquity Is Bringing Several Changes to Applebee's this Year

3/04/15 4:27 PM EST
Long known the past 35 years for eclectic artwork hanging on the walls and a menu filled with standard entrees and cocktails, Applebee’s parent company DineEquity has spent the past year reimagining the brand. The executive team has torn up the Applebee’s playbook, sprucing up the chain’s ambience, decor, menu items, and the actual look of the menu and the bar. For instance, Applebee’s is now out their marketing its shareable and pub plate bar snacks, which includes chef inspired dished like sriracha shrimp and churros with chocolate dipping sauce. At the bar, there is every young adult’s favorite – a cocktail with Fireball whiskey coined the fireball whiskey lemonade. The setting in which all of the revamped food is being dished out is also receiving a facelift. A sleeker-looking bar and dining section are in for Applebee’s, on the way out art the cluttered walls and the overly patterned seats. And, DineEquity is poised to take Applebee’s new show on the road, opening up several new international locations this year and next. As of December 31, 2014, there were 26 franchisees that owned a total of only 147 international Applebee's franchise restaurants. TheStreet sat down with DineEquity’s Chairman and CEO Julia Stewart to discuss the major transformation underway at Applebee’s, and whether hot fast casual restaurants like Shake Shack were just a fad.
Stocks in this video: DINBWLDCMGMCDSHAK
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV

Brokerage Partners

Top Rated Stocks Top Rated Funds Top Rated ETFs