Trulia has been a pretty hot property since its IPO in 2012, gaining more than 130 percent on public markets. However, the company is looking especially hot to its biggest competitor, Zillow, which -- according to reports -- is pitching a potential $2 billion deal to buy the online real estate service. Analysts are saying a merged entity will have pricing power over real estate agents, and since neither of these two online titans have ties to a Silicon Valley behemoth, this deal will likely get the thumbs-up for regulators. Will Zillow-Trulia build an online titan in homes shopping? Will they name it Zuul?
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