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Twitter To Release More Ways to Measure Its Influence With Q2 Results

Kathryn Mykleseth
7/18/14 4:15 PM EDT
Twitter plans to release four new metrics in its second quarter to give investors a better idea of its media presence. Despite growing revenue current metrics backfired for the company with the social media giants slow active user growth. Twitter is looking for numbers outside of its active users to other social networking sites, news websites and TV channels that embed Tweets. Twitter reported earlier this year that timeline views declined. Twitter's lagging user growth has scared investors with the stock price nearly halving over the last six months. However, the company encourages investors to focus on its metrics of engagement measured through favorites and retweets. TheStreet's Kathryn Mykelseth reports from New York.
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