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Are Starbucks and BluePrintCleanse About to Engage in a Green Juice War?

Brian Sozzi
7/10/14 10:03 AM EDT
Starbucks and its cold-pressed juice line Evolution Fresh, and Hain Celestial Group's BluePrintCleanse have been doing battle for a couple years. That battle could be about to morph into a full-fledged green juice war, made so by advances from BluePrintCleanse. At a market value of about $500 million, the cold-pressed juice market is growing rapidly. BluePrintCleanse sales have roughly doubled to $40 million from the $20 million when the brand was acquired by Hain Celestial in 2010. Starbucks does not disclose Evolution Fresh sales, but has a total of eight different juices in the market that it characterizes as green. Brian Sozzi talked with Sheila Stanziale of Hain Celestial, who oversees BluePrintCleanse, to get the details.
Stocks in this video: SBUXHAINWFMPEP

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