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4 Surprising Things About to Go Down at Chobani that Foodies will Love

Brian Sozzi
6/23/14 2:00 PM EDT
The hallmark of any great powerhouse food brand is this: can the company take the one thing that it’s best known for and introduce new products that consumers just die for. Starbucks, for example, began as a coffee company, but now also successfully sells packaged food, tapas, and wine. One such brand that has all the makings of a future powerhouse food brand is Greek yogurt maker Chobani. In a recent interview with Chobani’s CMO Peter McGuinness, Brian Sozzi was left with the impression the company is preparing to go on a major offensive against dip and fellow yogurt makers that have fallen asleep at the wheel. Here are four things from Chobani about to surprise all foodies.
Stock quotes in this video: SBUX, GIS, WMT, TGT

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