Cable and satellite operators are driving consolidation in the industry right now. Comcast, AT&T and Charter Communications have a series of deals in place that will essentially divvy up 50 million customers in the United States and Latin America. The moves should give the companies more bargaining power in negotiations with content providers, whose fees have outpaced the rate of inflation in recent years. But don't expect those companies to sit still. While big players, like ESPN, will always be able to command premiums, some of the smaller channels, like Starz and the Food Network, may be forced to find deep-pocketed partners.