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WebMD's Healthy Target Gears Up For Apple's Health Kit

Debra Borchardt
6/16/14 8:00 AM EDT
WebMD has created Healthy Target a mobile application that can aggregate information from a variety of wearable devices. The plan is to have a strong offering in anticipation of the Apple Health Kit that will launch this fall. David Ziegler of WebMD said their mobile strategy is to take the data from the wearables and then present the user with additional information based on that data. For example, if the data says you haven't been sleeping well, WebMD will explain the effects of lack of sleep on the body and ways to improve your sleeping patterns. WebMD is trying to move beyond the desktop.
Stocks in this video: WEMDAAPL

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