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Google Plans Deeper Energy Push With Tools For Utilities

Julia Sun
6/11/14 2:55 PM EDT
Google is planning to disrupt the US power delivery system by developing tools that can transmit and distribute electricity more efficiently.The internet giant runs the most popular search engine and itself is a huge consumer of electricity. It has been looking at ways to shakeup the utilities industry and it plans on doing this by developing software and hardware tools to better manage power lines. Google's in-house development group known as the Energy Access Team is led by Arun Majumdar. Majumdar came to Google as a top energy expert. He was the first director of the US Department of Energy's Advanced Research Projects Agency-Energy and was later nominated for the Under Secretary of DoE. He joined Google in 2012 to help the company to advance in the US power sales market, which is worth more than $363 billion. Google is not the first to tap the possibilities of energy management. Zurich based ABB and Munich based Siemens already offer tools that help allocating electricity, but Google engineers think they can do better. Just like Google disrupted smartphone market with android, it may now end up changing the way we get our electricity.
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