New research from eMarketer projects that world monthly ownership of smartphones should reach $1.76 billion this year up by 25% from 2013. Almost one quarter of the world population will use smartphones this year and just under one third will be using a smart phone by 2017. The United States remains the second largest smartphone market in the world after China. Total current use in the U.S. is 163.9 million smartphone owners. By 2015, eMarketer projects that 15 countries will have more than half to their populations adopting smartphones. This worldwide embrace of technology will have a significant influence on media usage, eCommerce and marketing.