Apple is buying Beats Entertainment for $3 billion. Apple will also bring in to the company Beats founders Jimmy Iovine and Andre "Dr. Dre" Young. Scot McCracken, CEO of Snapverse and a music business veteran, has seen first hand the co-mingling of music and technology and has known Jimmy Iovine since they were teenagers. McCracken believes Apple really wants Iovine in order to help the company get back on track with its music vision. Iovine is well-respected in the music industry and can bring that “Steve Job” like vision back to Apple. He not only knows music engineering, but also understands the artists.
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