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Reverse Engineering a Snickers Brings Sweet Success to Liddabitsweets

Jeanne Yurman
5/14/14 2:31 PM EDT
Jen King and Liz Gutman are pals who met at the French Culinary Institute in NYC. Both loved to cook and chat about recipes. Gutman enlisted King's help with a cupcake order and a confectionary bond grew into the business Liddabitsweets. After their unique handmade treats won over a loyal crowd at the popular Brooklyn Flea Market, they expanded with a shop at Manhattan's Chelsea Market. Fans are demanding more so they're rolling out a second location in Brooklyn. Sure, there are batches of challenges at Liddabitsweets, but that's what motivates these small business owners. Jeanne Yurman reports.

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