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BMW Bullish in 2014, Eyes Bobsled Gold in Sochi

Ruben Ramirez
1/14/14 11:22 AM EST
BMW's CEO of the Americas Ludwig Willisch says the German automaker is "very bullish for 2014." Willisch says the U.S. economy and the environment are "just right." BMW showed off the M3 and M4 at the 2014 North American International Auto Show in Detroit. In 2014, BMW will launch the all-electric i3 as well as the new 2 series coupe. While Willisch is excited about BMW's new products, in just a few short weeks he'll be watching the U.S. bobsled team go for gold at the 2014 Winter Olympics in Sochi. BMW's design team created the bobsled for the U.S. team. TheStreet's Ruben Ramirez has details from Detroit.

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