In the car world, there is luxury. But for die-hard car enthusiasts, there's something called ultra-luxury. Check out the Rolls Royce Phantom for $500,000. Or, if you're looking for something a little more sporty that is sure to turn heads, try the $450,000 Lamborghini Aventador. If, racing history is more you're speed, the McLaren Spider at $308,000 may be up your alley. Want a car that's American made? The $239,000 Falcon or the SRT Viper, which starts at $100,000, may also be some to consider. TheStreet's Ruben Ramirez has a look at the ultra-luxury brands on view in Detroit.