AUDIENCE

TheStreet's loyal community of users includes corporate executives, small business owners, traders
and sophisticated individual investors who, as a group, make up one of the most affluent, influential
audiences on the Web.

We rank #1 against our competitors in the following:

• Current Market Value Portfolio $100,000+*
  
• Any Online Investment Transaction*
  
• Purchased/Transacted Online Stocks*

Demographic Data Points

• 74% are male*
  
• Average Age: 49*
  
• Average HH Income: $97,986*
  
• 90% have attended college*
  
• 33% have completed a post-graduate degree*
  
• 8.8% are C-level Executives*
  
• 9% are self-employed*
  
• 41% have an investment portfolio worth >$250,000*
  
• Average Monthly Unique Users – 6.3 million**
  
• Average Monthly Page views - 106 million**
• Time Spent on Site per person: 6min 45 seconds***

 

*Nielsen/NetRatings @Plan, Winter 2007 release.
**Omniture, Q3 Stats
***Nielsen/NetRatings @Plan, December 2007 release.