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AFFLUENT CONSUMERS
| TheStreet.com % Comp* |
TheStreet.com Online Index* |
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| DEMO | ||
| Male | 73.9% | 173 |
| HHI $100K+ | 41.3% | 163 |
| HHI $150K+ | 19.4% | 201 |
| EDUCATION | ||
| College Grad | 37.4% | 131 |
| Post Grad | 33.5% | 147 |
| Own a Residence | 87.9% | 111 |
| LUXURY | ||
| Any Luxury Car | 25.5% | 163 |
| Sailing | 2.9% | 179 |
| Plays Golf | 17.3% | 163 |
| Plays Tennis | 6% | 183 |
| TRAVEL | ||
| Europe - Any (vacation, last 2 years) | 17.4% | 179 |
| Any Airline Reward Program | 63.7% | 157 |
| Any Hotel Reward Program | 42.5% | 157 |
| TECH SAVVY/WEB SAVVY CONSUMERS | ||
| Broadband Access - Any | 98.4% | 103 |
| Access from cellular phone/wireless device | 15.4% | 182 |
| Research - New/Used Car Purchase | 39.5% | 150 |
| Product Reviews - Seek/Post | 35.9% | 215 |
| Any Online Investment Transaction | 35.9% | 683 |
| Purchased Home Electronics Online (last 30 days) | 19.6% | 246 |
| Computer Hardware | 18.1% | 200 |
| Computer Software | 22.4% | 225 |
*Nielsen/NetRatings @Plan, Winter 2007 release.
