TheStreet.com

AD SPECS - Rich Media
GENERAL RICH MEDIA DIRECT MARKETING
Rich Media Accepted
Unit Size
Specifications
Sound
Additional Information
Flash 5.0 or 6.0

728x90, 160x600, 336x280,
728x90

Can use up to three movies, intial download should be 15K. Both the .FLA and .SWF Flash files must be submitted. (35K for subsequent sreams)
Sound must be user initiated on RealMoney.com placements and should be no more than 7 seconds on TheStreet.com placements

HTML sniffer code should be provided. The clickTAG method MUST be utilize for tracking clicks.
Details

Pointroll
(Accepted Formats: FatBoy, TomBoy, BadBoy, DataCollection)
728x90, 160x600, 336x280, 336x850
Sound must be user initiated on RealMoney.com placements and should be no more than 7 seconds on TheStreet.com placements
Any animation that cross over content without being user initiated requires approval.
Eyeblaster
up to 600x400
Animation CANNOT cross over content within section pages. Animation that cross over content on the homepages will be frequency capped (1 per user)Ad must automatically close after 15 seconds.
Audio is accepted, and may occur automatically (without user interaction). Audio may not persist beyond 10 seconds.
Creative must include a functional close button so that user may terminate the ad at any time.
EyeWonder
336x280, 336x850
EyeFiles can be up 1Mb in size, additional charge will apply for larger file size.
Sound must be user initiated on RealMoney.com placements and should be no more than 7 seconds on TheStreet.com placements. Sound off button is required.
Creative must include a functional close button so that user may terminate the ad at any time.
DHTML
up to 250x400
Need to have an accompanying default graphic that is shown to users that do not have IE 4.0 or higher.
Sound must be user initiated on RealMoney.com placements and should be no more than 7seconds on TheStreet.com placements
Unicast
up to 550x480
Max Frequency of 1 per user per day.
Should not last for more than 7 seconds.
HTML
728x90, 160x600, 336x280
Post method must be utilized and URL should be targeted to open a new window.
n/a
HTML must be submitted in a txt and HTM document.
Streaming Video
728x90, 160x600, 336x280
Video must be no longer than 15 seconds; video file can be redirected and served by another source.
Sound must be user initiated on RealMoney.com placements and should be no more than 7seconds on TheStreet.com placements