TheStreet.com

ACTIVE INVESTORS


Affluent Consumers Senior Management Active Investors Busines & Leisure Travelers Long Term Investors
ACTIVE INVESTORS TheStreet.com
% Comp*
TheStreet.com
Online Index*
FINANCE
Portfolio: $250,000+ 40.7% 267
Portfolio: $500,000+ 25% 328
SECURITIES OWNED
Money Market Funds (owned, last 12 mo.) 43.3% 176
Mutual Fund - Stock Managed (owned, last 12 mo.) 26% 273
Self Directed IRA (owned, last 12 mo.) 41.5% 274
BROKERAGE ACCOUNTS
Any Offline Brokerage Firm (Account) 74.6% 133
Any Online Brokerage Firm (Account) 69.8% 217
ONLINE INVESTMENT SHOPPING (LAST 30 DAYS)
Money Market Funds (s/online/30 days) 9% 502
Mutual Funds - Bond (s/online/30 days) 5.6% 456
Mutual Funds - Stock (s/online/30 days) 11.1% 452
ONLINE INVESTMENT SHOPPING (LAST 6 MONTHS)
Money Market Funds (s/online/6 mo.) 14.7% 417
Mutual Funds - Bond (s/online/6 mo.) 9.4% 398
Mutual Funds - Stock (s/online/6 mo.) 21% 448
Stocks (s/online/6 mo.) 46.2% 655
RECENT ONLINE ACTIVITY
Investments/Stocks (Monitoring) (Last 30 days) 76.9% 392
Bills Paid/Viewed (Last 30 days) 79% 129
Credit Rating/History Check (Last 30 days) 21.8% 171
Debt Consolidation Research (Last 30 days) 3.9% 160

*Nielsen/NetRatings @Plan, Winter 2007 release.