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FOR IMMEDIATE RELEASE
MONETIZED TRAFFIC DRIVES RECORD REVENUE FOR THESTREET.COM IN Q2
New Management Team Delivers for Third Straight Quarter
NEW YORK, July 27, 2000 - TheStreet.com, Inc. (Nasdaq:
TSCM
), a leading provider of financial news and commentary, today announced its financial results for the second quarter ended June 30, 2000. - Total revenues of $7.0 million -- 116% increase over Q2 1999
- Monetized traffic with advertising and e-commerce revenue of $4.6 million -- up nearly 165% over Q2 1999
- Lower-than-expected net loss of ($0.52) per share-excluding goodwill, a non-cash compensation charge, and preferred stock dividends
- 42 million average monthly page views-up 180% over Q2 1999
- Launch of "go-free" strategy and network of sites -- on time and on budget
- Signed 11 syndication/indexing deals -- and implemented several already, including CNET and Lycos
Consolidated net revenues for the second quarter of 2000 totaled $7.0 million, a 116% increase over second quarter 1999 revenues of $3.3 million. Excluding goodwill and a non-cash compensation charge in connection with certain stock options, the Company reported a consolidated net loss of $13.1 million, or ($0.52) per share, in the second quarter of 2000, before giving effect to preferred dividends, compared with a net loss of $6.2 million, or ($0.30) per share in the second quarter of 1999. As of June 30, 2000, the Company had over $90 million in cash.
"These second-quarter results reflect our sharp focus on growing our top line as we march steadfastly to profitability," said Thomas J. Clarke, Chief Executive Officer. "Our new management team is in place, charged with consistently executing our objectives."
The average monthly number of unique visitors to the Company's US sites during the second quarter of 2000 was 2.9 million according to DoubleClick, an increase of 190% over the second quarter of 1999. The number of unique visitors to TheStreet.co.uk site averaged over 130,000 per month during the second quarter of 2000, its first full quarter of operation. The consolidated average monthly number of page views at the Company's US and UK sites during the second quarter was 42 million, an increase of 180% over the second quarter 1999 figure of 15 million.
Consolidated advertising and e-commerce revenues for the second quarter totaled $4.6 million, reflecting a 165% increase compared with the second quarter 1999 level of $1.7 million. These results reflect TheStreet.com's monetization of first quarter site traffic. More than 167 companies advertised on TheStreet.com's sites in the US and the UK during the second quarter of 2000, including 52 new advertisers in the US that initiated their advertising in anticipation of the launch of TheStreet.com Network of free and subscription-based sites.
"With the launch of our free strategy, ad revenue -- the monetization of our increased traffic -- is of paramount importance," continued Clarke. "To support this, we have focused on three key areas: advertising sales, indexing/syndication deals, and targeted consumer advertising. Through increased brand awareness and site traffic, we will continue down the path of accelerated growth."
"With our new network of sites in place, we're leveraging our opportunities to unlock the full value of our content," said Clarke. "With a business model that includes multiple revenue from advertising, subscriptions, conferences, and other sources, we're getting the biggest impact possible from our talent and our brand."
After giving effect to goodwill, preferred dividends, and the non-cash compensation charge, the Company's consolidated second quarter 2000 net loss amounted to $13.8 million or ($0.54) per basic and diluted share, compared with a net loss of $6.8 million, or ($0.38) per share in the second quarter of 1999.
Recent Highlights
- The Company's flagship site at www.thestreet.com became entirely free in mid-June, accompanied by a network of premium sites, including RealMoney.com, focused on real-time commentary and analysis, and ipoPros.com, a site dedicated to news and ratings of upcoming IPOs.
- Under a marketing agreement with American Express, qualified customers who open and fund American Express Membership B@nking interest checking and/or money market accounts will receive a free subscription to RealMoney.com, courtesy of American Express.
- Signed 11 indexing agreements to bring its headlines to several high-traffic sites, and implemented several others including Lycos and CNET.
- Launched a mass-market advertising campaign -- "Ignore us at your own risk" -- to increase awareness and drive traffic.
- HomeAdvisor.com announced the creation of a sponsored Mortgage Center on TheStreet.com site.
- Hosted first RealMoney investment seminar, produced by recently acquired BiGFiSH Management. A second conference, featuring James Cramer, is scheduled for August 7.
- TheMarker.com, an independent online business news provider jointly owned by the Ha'aretz Group (an Israeli newspaper publisher) and TheStreet.com, successfully launched in Hebrew and will soon launch in English.
TheStreet.com will conduct a conference call today at 11:00 a.m. ET to discuss its second quarter 2000 financial results. The Company welcomes investors, analysts and members of the press to listen to the call over the Internet through Yahoo! Broadcast at:
http://webevents.broadcast.com/financecalls/event/index.asp?EarningsID=1071
About TheStreet.com
TheStreet.com, Inc. (Nasdaq:
TSCM
) is a leading provider of timely, to-the-point, actionable financial news and commentary -- through its network of free and subscription-based web sites, and through such brand extensions as conferences, books, wireless, and broadband. TheStreet.com brand is built on its best-in-class editorial team of experienced financial journalists based in New York City, San Francisco, and London, and commentators throughout Europe and Asia. TheStreet.com has established strategic alliances with The New York Times, Israel's Ha'aretz Group, America Online, Yahoo!, Intuit, 3Com, American Express and other leading companies.
Statements contained in this news release which are not related to historical facts may be deemed forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks and uncertainties (described in the Company's SEC filings) which could cause actual results to differ.
Q2 Balance
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Q2 Company Statement of Ops
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Q2 Consolidated Statement of Ops
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