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THESTREET.COM REPORTS QUARTERLY SUBSCRIPTION REVENUE INCREASE OF 47% YEAR-OVER-YEAR
Continued Focus on Professional Products Fuels Subscription Bookings Increase of 123%
NEW YORK, April 11, 2002 - TheStreet.com, Inc (Nasdaq: TSCM ), a leading multimedia provider of financial commentary, analysis and news, today announced its financial results for the quarter ended March 31, 2002, which included its fourth consecutive quarter of subscription revenue growth.
Net revenue was $4.1 million in the first quarter 2002. Net loss and net loss per share under generally accepted accounting principles were ($3.7) million, or ($0.16) per share for the quarter, comparing favorably with ($7.2) million, or ($0.26) per share for the first quarter 2001. Total cash burn in the first quarter 2002 was $2.6 million, a decrease of 58% from the last quarter of $6.1 million and a decrease of 81% from the same period last year of $13.7 million.
"With the introduction of our most recent products in the institutional marketplace, we are pleased to have increased our subscription revenue and bookings," said Thomas J. Clarke, Jr., Chairman and Chief Executive Officer of TheStreet.com. "In the first quarter, we had subscription bookings of $4.9 million, an increase of 123% over last quarter. This marks our fourth consecutive quarter of subscription revenue growth and our highest quarterly bookings ever. These positive trends validate our long-held belief that consumers will pay for high-quality, independent and trustworthy, proprietary content."
Subscription Business
The Company launched three proprietary subscription products in the first quarter 2002. Each product focused on a different segment of the investing audience. Each product was accretive from its launch, with RealMoney Pro, introduced on February 4th, having an annualized run rate of approximately $2.4 million in subscription revenue. With the addition of these three new products, the average annual price paid per subscriber for our new offerings increased 33%, from more than $500 last quarter to more than $700 this quarter.
In addition, the Company's Action Alerts Plus product had a 65% increase in its subscriber base in the first quarter. This service provides subscribers with email alerts notifying them when former hedge fund manager James J. Cramer is about to make a trade in his personal portfolio. With an annual subscription price of $399.95, this product is aimed at investors looking for exclusive access to specific, action-oriented investment ideas.
Operating Results Improve
Subscription revenue for the first quarter 2002 rose to $3.0 million, an increase of 15% from the fourth quarter 2001 and an increase of 47% from the same period last year. Advertising revenue was $0.7 million for the first quarter 2002, a decrease of 32% from the fourth quarter 2001 and a decrease of 63% from the same period last year. Included in "Other revenues" is $150,000 that the Company received from the WTC Business Recovery Grant Program as compensation for lost revenue resulting from the September 11th tragedy.
Operating expenses totaled $6.4 million, a decrease of 29% from the fourth quarter 2001 and a decrease of 33% from the same period last year. During the quarter, the Company purchased an additional 1.7% of its outstanding shares, bringing to 18.9% the amount of stock repurchased under its previously announced stock buyback program. Cash, restricted cash and investments as of March 31, 2002 totaled approximately $31.2 million.
Q1 2002 Business Highlights
- The Company continued to focus on revenue-generating opportunities with the following new product launches:
- RealMoney Pro - a subscription site that contains exclusive, real-time macro and micro information on the flow of funds that move markets. Contributors include hedge fund managers, money managers and other professional traders, who contribute real-time commentary about stocks, trading, strategy, market movements and the options and currency markets. The audience for this product consists of investment professionals who manage their own money and other people's money - market participants whose careers depend on their performance.
- The Daily Swing Trade a daily email service that contains stock analysis and trading education based on the stock trading methodology known as swing trading from RealMoney columnist Alan Farley, a nationally known innovator of that trading style. The audience for this product consists of traders seeking to predict brief price swings in stocks.
- The Telecom Connection a weekly email report that contains critical research and in-depth analysis on both individual companies and macroeconomic trends in the telecommunications industry from RealMoney columnist Cody Willard, a consultant and telecom industry analyst. The audience for this product consists of active investors in telecom companies and executives in the telecom industry.
- RealMoney with Jim Cramer, a daily financial radio program nationally syndicated by Premiere Radio Networks, has added New York and Philadelphia, two of the nation's top ten radio markets. The show continues to attract a greater listener base and currently airs on 45 stations nationwide, including six of the top-ten radio markets New York, Los Angeles, San Francisco, Boston, Washington D.C., and Philadelphia.
- The Company entered into marketing and promotional agreements with The Motley Fool and CNET to offer consumers selected premium headlines and content from TheStreet.com's RealMoney and its subscription products on their respective sites.
- RealMoney continued to be the leading online source of market analysis and commentary. In the first quarter, we broadened the site's depth by initiating coverage of the futures market and making the commentary of respected hedge fund manager Bill Fleckenstein a daily feature.
TheStreet.com will conduct a conference call today, April 11, at 11:00 a.m. EST to discuss these results. The Company welcomes all interested parties to listen to the Web cast of its call at: http://www.thestreet.com/tsc/ir/conferencecalls.html.
About TheStreet.com, Inc.
TheStreet.com, Inc. (Nasdaq: TSCM) is a leading multimedia provider of original, timely, insightful and trustworthy financial commentary, analysis and news. TheStreet.com brand is built on our best-in-class editorial team of experienced financial commentators and journalists. On the Internet, our free, flagship web site, TheStreet.com, is accompanied by our premium, subscription-based site, RealMoney.com, and our professionally-oriented subscription site called RealMoneyPro. In addition, our content is available across diverse media platforms, including print, radio and conferences, giving us more opportunities to generate revenue from the content we produce. Our strategic relationships with leading companies in the media, technology and financial services sectors help us create brand awareness and increase subscription and advertising revenues.
Statements contained in this news release not related to historical facts may be deemed forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks and uncertainties (described in the Company's SEC filings) which could cause actual results to differ.
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