AMD Chief Aims to Break Intel Monopoly
Advanced Micro Devices (AMD) aims to substantially boost its share of the microprocessor market over the next five years, undermining the near-monopoly now enjoyed by Intel (INTC), according to comments by Chief Executive Officer Hector Ruiz quoted in Reuters.
Ruiz said he wants AMD to account for as much as 25% of the total microprocessor market, measured in dollars, up from its current 10%. He plans to do so by developing more unique silicon and becoming more cost efficient internally.
"We think over a period of three to five years we can accomplish a solid position in a true duopoly as opposed to a monopoly," Ruiz told Reuters.
An AMD representative was not available for further comment.Over the past year, AMD has made considerable headway in the server chip market with its well-received Opteron silicon, which has a memory architecture that gives it some performance advantages over rival Intel's offerings. Indeed, analysts credit AMD for
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