This story is part of a weeklong series that looks at the top 10 trends to help you invest in the coming year. Click on the tile at left to see other stories.
In 2000, investing in the PC market means looking everywhere but at the PC.
Products such as
Research In Motion's
) email-accessible pager and
handheld organizer are the hot sellers, and they enable people to take a PC's functions anywhere. And these days, that's seemingly what everyone wants.
Companies that offer this capability -- or even a promise to do so -- are winning in the marketplace and the stock market. Last year, the
Dow Jones Computer Peripherals Index
shot up 132%, compared with a 45% return for the
Dow Jones Computer Hardware Index
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At the other end of this PC spectrum are enterprise computing companies called application service providers, or ASPs -- companies that offer Internet-based software or Web-hosting programs to companies. Names such as
) became ASP highfliers, rising 306% and 381%, respectively, last year.
"Our investment thesis is that the profits in the computer industry are moving above and below the PC -- above into enterprise computing and below into information appliances," says Steve Milunovich, a hardware analyst in
For PC makers, all this means tougher times ahead as their actual boxes become less crucial.
Of course, some PC companies are trying to evolve.
), for instance, partnered with Research In Motion, maker of the
pager-plus favored by corporate executives who need their email no matter what their latitude.
|Look Out Below!
|PC companies struggle to adapt to a PC-attached world
|Photo: Company Web sites.
Some PC makers are getting into this market on their own, too.
) makes the
, both essentially handheld PCs.
Compaq's Aero, H-P's Jornada and Casio's Cassiopeia sold out in the fourth quarter, says Michael Kwatinetz, an analyst at
Credit Suisse First Boston
. (His firm has done no underwriting for Compaq or H-P.)
On the enterprise computing side, H-P will exchange computer equipment for revenue from communications networker
) ASP unit.
The problem is that all these ventures are still relatively small for these companies, which means they won't make much of a dent in the bottom line for some time. In fact, Merrill's Milunovich doesn't even include handheld sales when putting together his boxmaker earnings models.
Small Items, Big Growth
Instead, the real growth is coming for companies such as
unit, which 3Com expects to spin off this year. Then there's privately held
, run by the Palm co-founders. Its
handheld computer has seen overwhelming demand. Handspring is considering going public.
Bypassing the PC by using cellular phones with Internet connections is also gaining momentum.
), which sells software for the delivery of Internet-based services to wireless phones, is benefiting from this trend and has plenty of company, including
, a joint venture between
Then there's the enterprise software business, including big names such as
), as well as smaller firms like
) and SilverStream. This business is a threat to PC makers because it can force them to churn out cheap boxes that do little more than attach to the Net, says Sam Albert, president of the PC consulting firm
Sam Albert Associates
Never Fear, the PC Is Here
PC makers say they're up to the challenge.
"We are entering a big space of utility computing, so we aren't that concerned yet about our competition," says Nick Earle, chief marketing officer for H-P's enterprise computing division. "The key word for us is going to be mobility. By partnering with Qwest on the back end and companies like
on the front end, we feel we will have a lot of that." H-P signed a deal late last year with the Swiss watchmaker to turn its watches into Internet appliances.
It's unclear whether
-like wristwatch Net surfing or cell phones that can download
War and Peace
will be a trend that affects the boxmakers' bottom line. But those that fail to acknowledge the move away from the desktop PC will find upstarts such as SilverStream, Palm Computing and Research In Motion eating away at their market share.
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