Apple Computer is updating the eMac, its desktop
computer targeted at students and teachers.
The company is discontinuing its old version, which was based on
the original CRT monitor iMac, and replacing it with a version based
on the company's latest consumer-oriented desktop computer, which
includes a built-in LCD screen.
The new version will include an
Intel
processor, and while it will have a smaller hard drive and less
sophisticated graphics capabilities than a regular iMac, it will
carry a price tag of about $900, which is about $400 less than the
low-end iMac.
It's also losing the eMac moniker.
Apple began selling the new "education configuration" of the iMac
on Wednesday. The company has ceased production on the original eMac
and will sell out its remaining stock through its Web site and sales
representatives.
Although computers based on
Microsoft Windows have long ruled the corporate world, Apple has had a strong presence in the
education market. And the space remains an important one for the
company; about 12% of Apple's sales were to education customers in
its last fiscal year.
Apple introduced its original eMac in 2002 as a low-priced
alternative to its mainstream offerings for education customers. When
the company launched the computer, it was based on an already outmoded
design. A few months earlier, the company had replaced its original
iMac with a lamp-stand-shaped LCD version.
Although Apple had updated the processor and specifications of the
eMac after it introduced the computer, it never revised the design.
The company introduced its new all-in-one LCD iMacs in 2004 and
added Intel processors to them in January.
The lowest-end iMac, which Apple sells for about $1,300, has a
160-GB hard drive, a "super drive" that will read and write DVD discs
and a discrete graphics card from
ATI Technologies . In
contrast, the education iMac will have an 80-GB hard drive, an optical
drive that will read but not write DVDs, and a less expensive
integrated graphics card from Intel.
Both computers come with a 1.83GHz dual-core Intel processor and
512MB of memory.
Shares of Apple were off $1.08, or nearly 2%, to $56.87 following
the announcement.