Apple's Championship Season Online

When Apple Computer (AAPL Quote) introduced the flash-memory based iPod nano earlier this year, many analysts quickly dubbed it a "must have" gift for the holiday season.

If Amazon.com (AMZN Quote) customers are any indication, the analysts were correct.

The e-tail giant allows customers to create "wish lists" on their site. Among the 44 most requested products in the company's electronics store are all four iterations of the iPod nano.

But it's not just Apple's nanos that are in demand. Nine different iPod models -- representing all but one device in the company's digital music player lineup -- are listed among Amazon's most requested electronics products.

Another 14 products listed are accessories such as FM transmitters and speakers specifically labeled as being built for the iPod or Apple's iTunes service. Two more products that made the list are noise-canceling headphones that are popular among iPod users.

In other words, well more than half of the in-demand electronics products on Amazon -- one of the hottest areas on the biggest online store in the country -- are iPod or iPod-related.

At least to some degree those wishes seem to be getting fulfilled, too. Amazon last month announced that the iPod nano was the second-bestselling item in its electronics department in the first three weeks of November.

Amazon has yet to update its list of best-selling products for the entire holiday season, but it does give day-by-day updates. On Tuesday, for instance, the top-selling product in the e-tailer's electronic department was the white 30GB iPod video.

On Wednesday, the 512MB iPod shuffle, the black 30GB iPod video and the white 30GB iPod video ranked No. 3, No. 4 and No. 5, respectively, on Amazon's top-selling electronics products list.

And, at least on Amazon, Apple seems to be having success beyond just its iPods. The company's Macintosh computers represent the lion's share of products listed among the most frequently requested computer products on the e-tailer's site, comprising 16 of the 35 products listed.