Swoosh! There It Is. In Fact, Swooshlike Logos Are Everywhere

The Internet is supposed to be the cradle of innovation. So why do four out of five dot-coms have virtually the same logo?

Yes, it's true. A tireless investigation by TheStreet.com reveals that most Net companies -- you know, those groundbreaking birthplaces of revolutionary ideas -- behave like sheep when it comes to designing the graphics that represent their corporate identity.

Start looking at the bottom of full-page ads in The Wall Street Journal, or check out your handy-dandy collection of Internet executives' business cards, and you'll see It. And you'll see It again and again. ...