Easy Money: The Bandwagon Hasn't Left Yet

It's not too late to start a dot-com, is it?

Some have advised us that this week is not the best week -- they may have said "the worst godforsaken week possible" -- to launch our new company, ModernHumorist.com. They think our timing is atrocious, in light of the recent stock market meltdown. And the one after that. Indeed, for such former highfliers as drkoop.com (KOOP Quote), CDNow (CDNW Quote) and iVillage (IVIL Quote), the wolf is no longer at the door; the wolf is running loose in the conference room wearing people's clothes. But we have a saying around here: The glass used to be half full.

After all, we have a lot going for us besides an unselfconscious, easily remembered name. We have a young, photogenic staff and a relaxed workplace environment, with mandatory Ping-Pong at 2 and enforced Tae-Bo at 3:30. We're offering the Web's most cutting-edge entertainment content, including a column about pop culture with a cynical, take-no-prisoners attitude and frequent references to The Sopranos. We'll also sell imported gelato. ...