At Yahoo!, Multimedia Domination Isn't the Goal

Yahoo! (YHOO Quote) will expand its original video programming later this year. But the company isn't trying to sneak into the TV broadcasting business, said President and COO Jeff Mallett.

In an interview after Yahoo!'s first-quarter earnings call with analysts Wednesday evening, Mallett followed up on a hint dropped during the conference call to say that the company will add to its FinanceVision financial news Webcast with additional video programming later this year.

"FinanceVision, we believe, is a template that fits ... other areas across the network," said Mallett.

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