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The Basics of Business History: Nos. 100 to 81
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100. Hallmark gets its start: Jan. 10, 1910.
Joyce C. Hall, a teenager (and a guy, by the way) from Norfolk, Neb., arrives in Kansas City, Mo., in 1910 and starts building a picture-postcard business into a giant of doggerel and cheer that would reshape American holiday celebrations. Hallmark is instrumental in the commercialization of holidays, which has driven a huge amount of the growth in U.S. retailing (and the growth in bogus holidays like Sweetest Day).
99. The Three Mile Island disaster: March 29, 1979.
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