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How an IPO Makes One Company Shine Over its Competitors

 

What a difference a deal makes.

If you ever doubted the power of an IPO by a high-profile investment bank and the way it can overly glamorize a company vs. existing competitors, look at the difference between Allaire (ALLR Quote) (the IPO) and Unify (UNFY Quote). Unify (the existing competitor) was mentioned here several weeks ago as the favorite of Connecticut money manager Scott Turkel. Both companies operate in the arcane but evolving space of developing Web-application software.

The difference: Allaire was taken public last week in a deal led by Credit Suisse First Boston, receiving that old Frank Quattrone touch. It quickly zoomed to yesterday's close of 49 from Friday's IPO price of 20. ...

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