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Converse Kicks Around the Super Show

 

ATLANTA -- It is fitting that Converse (CVE Quote), whose stock has been on the rebound in recent months, signed the NBA's king of rebound, Dennis Rodman, to a sneaker contract late last month.

Converse's stock suddenly has the legs of the colorful Chicago Bulls forward, soaring from 3 7/8 several months ago to 20 3/4. On Wednesday alone, the stock moved 4 3/8, or more than 20%, on news that the company had settled legal problems and that two analysts had upgraded the stock to a buy. On Thursday, Converse rose 1/8 to 20 7/8.

"We're a revitalized brand," Converse Chief Executive Glen Rupp excitedly told a roomful of analysts and reporters attending financial day at the Super Show, the sporting goods industry's largest convention, held annually in Atlanta. ...

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