Kmart May Be Cheap, but That Doesn't Mean You Should Buy It

Arne Alsin may be right: When it comes to discount retailers, Kmart(KM Quote) might be a cheap alternative to Target(TGT Quote).

Walk into any Kmart store and you'll see a cheap attempt at Target imitation. Problem is, as my mother always said, there is a big difference between cheap and inexpensive.

I won't argue with Arne's metrics. He has been "Mr. Money" all year long. And, I won't claim to have the intuitive skills of Peter Lynch in picking winners simply by wandering around. But I do use personal observations to help temper convictions created by statistics. ...