The Daily Interview: Truth in Advertising (Spending)

We knew it was going to be bad, just maybe not this bad.

Robert J. Coen Senior Vice President, Director of Forecasting, Universal McCann.

Recent Daily Interviews

Moody's Investor Service's John Lonski

Tellium's Harry Carr

Legg Mason's Thomas Underwood

Matthews Japan Fund's Mark Headley

Bank One Investment Management's Tim Drake

U.S. Chamber of Commerce's Martin Regalia

Robert J. Coen, one of the leading forecasters of advertising spending, recently reduced his expectations for ad spending growth in the U.S. to only 2.5% in 2001, down from his forecast a year ago of 6.5% growth. If borne out, the 2.5% figure would be one of the lowest annual increases in ad spending in a decade. ...