Mirror Mirror on the Wall, Is My Toad of a Fund Fairest of All?

Remember the mirror that told Snow White's evil stepmother she was the fairest one of all? Wiesenberger, a leading provider of mutual fund data, has created something similar for mutual fund distributors.

Wiesenberger recently rolled out a beta version of FundEnterprise, a software system designed to find something good to say about even the ugliest of funds. The software compares a fund to its peer group based on more than 200 criteria, giving a marketer a decent shot at finding at least one area where a fund's performance is above average.

"FundEnterprise makes it easier for mutual fund marketing and sales executives to promote any fund, even if its performance is currently not near the top of its category," Wiesenberger's Web site explains in a password-protected area. ...