Something BREW-ing: Launch Media to Provide Cell-Phone Tunes

For a little more than a week, a string of announcements have come from Qualcomm(QCOM Quote) about its new platform for delivering fun and games through cell phones.

Yesterday, it was MP3.Com(MPPP Quote) announcing a partnership on the new platform. Today's announcement had Launch Media, which delivers music and video via the Web, developing new applications for Qualcomm's binary runtime environment for wireless, known by the more pronounceable acronym of BREW.

Today, after announcing it was working with Qualcomm to develop music applications for cell phones, Launch closed higher, up 56 cents, or 40.1% to $1.94. MP3.com closed unchanged at $4.31. Qualcomm fell slightly, finishing lower by $1.88, or 2.2%, to $84.75. ...