The Bad News Gets Worse at NBCi
If NBC Internet (NBCI Quote) were a TV show, it would have been canceled long ago.
The online affiliate of General Electric (GE Quote) said Thursday it would miss 2001 revenue projections by a wide margin and that it was cutting 150 staff positions, or about 30% of its work force.
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The news, in the context of NBCi's previous staff cuts, its previous revenue misses and the weak outlook for Internet advertising, makes an unpleasant situation even worse for NBCi, which has proved unable to parlay its valuable broadcasting brand into any lasting success on the Internet. Given the company's continuing difficulties, says one analyst who follows NBCi, hope for a turnaround lies in major changes, such as a partnership with another Web brand or a reorganization of NBC's different Web operations. ...
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