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Yahoo! Corporate Lands McDonald's Account, but Online-Ad Dip Still Hurts
Updated from 3:53 p.m. ET
Yahoo! (YHOO Quote) announced progress on a corporate services initiative Tuesday, but the news isn't likely to distract attention from the online advertising angst likely to be in the spotlight when it reports earnings this week.
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The Internet bellwether, slated to kick off the Net earnings-announcement season after Wednesday's close of regular trading, says the Corporate Yahoo! portal it unveiled last June has landed a total of 18 customers -- including McDonald's (MCD Quote) and Bayer AG (BAYZY Quote) -- covering a total of 800,000 employees. ...
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