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Amazon Spin Machine Has Investors Spinning Their Wheels

 

Forget profitability for the time being. All analysts want for Christmas from Amazon.com(AMZN Quote) are more financial details and less PR spin.

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While it's undeniably a huge hit with Web-surfing consumers, the company is one of the most controversial on the Street. Analyst ratings run the gamut from strong buy to sell, and you can scrounge up investors who think the thing is going to be bigger than Wal-Mart(WMT Quote) or a flameout on the scale of Boston Chicken. On the heels of eToys' (ETYS Quote) latest setback, Amazon dropped 14% Monday morning to $19.69, leaving it some 80% off its 52-week high of $106.63. ...

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