Kraft Sticks to Company Motto - Should You?

NORTHFIELD, Ill. (TheStreet) -- Consumer-food giant Kraft Foods(KFT) leapt into headlines recently with its $16.7 billion hostile bid for Cadbury(CBY), a bold move by Chief Executive Irene Rosenfeld to boost her company's global presence.

Cadbury's management isn't exactly rejoicing over the potential takeover. The London-based company rejected the offer, saying it was too low, even though Kraft would have been paying a premium.

Kraft finds itself in the same position as many other American companies, large and small. It's attempting to expand its market share in a brutally competitive retail environment. And it's trying to convince its employees that they need to help shake things up at the Northfield, Ill.-based foodmaker. ...