Home Depot Goes to Work on E-Commerce

Home Depot (HD Quote) threw open the doors of its online store to customers Tuesday, hoping a gradual, measured approach is the best way to win in e-commerce.

As TheStreet.com reported in June, Home Depot is beginning its push into e-tailing with limited service in one market, Las Vegas. The company has recently tested the service -- which will offer all of the 40,000-plus products available in the typical Home Depot store, along with a range of delivery options -- and will expand to the entire Las Vegas market over the next few weeks.

By the fourth quarter, customers in San Antonio and Austin, Texas, will also be able to use the service through their local stores, Jeff Cohen, president of Home Depot's direct marketing business, said on a conference call with investors. The company wouldn't say when e-commerce would be available in all the markets served by Home Depot stores. ...