Integrate Your Online Advertising

By Danielle Babb of Entrepreneur.com



In the "old days" of the Internet, most people paid for traditional banner ads or headline ads, or they paid for advertising under what was called a cost-per-click or CPC advertising. CPC advertising used to be the most popular method of advertising out there. But getting statistics on what worked and what didn't wasn't easy.

Many people today also market with Google's (GOOG Quote) AdWords. While this is great for Google, it isn't always great if you buy words and you don't see your hit rate go up.

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