Microsoft Pitching Razorfish to Ad Firms

Microsoft(MSFT Quote) is pitching to five of the world's biggest advertising companies a deal to buy its digital ad agency Razorfish, the Wall Street Journal reports, citing executives familiar with the situation.

The pitch from the software giant includes a proposal to use Microsoft's advertising technologies and possibly buy hundreds of millions of dollars of ad space across its Web properties, the Journal reports.

Ad companies WPP(symbol Quote), Omnicom(OMC Quote) and Publicis have expressed interest in Razorfish and are considering a more extensive commercial relationship with Microsoft, according to the newspaper. Microsoft also has contacted Interpublic(IPG Quote) and Dentsu. ...