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Is Bing Good for Bing?

Stock quotes in this article: MSFT , GOOG  

For all of Stanley Bing's columns on TheStreet.com, click here.

I'll be honest with you. I have mixed feelings now about this whole Bing thing. David Pogue in The New York Times gives Bing The Search Engine a nice little writeup in the paper today, saying that "in many ways, Bing is better."

A few months ago, that would have been about me. Now it's not. It's about this other guy. I'm happy for him and all that. But what good is that doing for all the other Bings who used to be the Bings that people thought about when they thought about Bings?

My friends have said that this whole hyper-awareness of anything Bing will be a positive thing for this particular Bing. And it's true... there are more of you commenting on my thoughts here in this space. The only problem is, your comments aren't about anything germane to any other subject than Bing The Search Engine, which from now on I think I'll just call BingTSE, or perhaps Bingtsey, for short. Your comments tend to be things like, "I hate the threading," or "there are certain aspects of its algorithm I like."

That's very interesting, I am sure. But not to me. I mean, what does it do for me personally? Like you, that's essentially first, second and third on the list of what I care about. ...

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