Pros, Cons of Starting Tech Firm in Recession

Ted Sullivan last summer was kicking around the idea of starting a company that married his tech experience with his love of amateur sports.

He and partner Kiril Savino worked on creating a prototype while both held full-time jobs. Everything changed in October, when, like many, he was "downsized" because of the recession. Rather than seek another full-time position, Sullivan decided to launch Gamechanger.io, the score-keeping and stat-management application, despite the tough times.

"There is no price on the freedom of working for yourself," he explains. "I may have dialed down on anything that was frivolous. And I may be working more than I ever had. But it makes it all worthwhile, even if I'm eating one level above Ramen." ...