AIG: Footing the Bill for the World's Richest Team
It should have been an unbeatable pairing: behemoth U.S. insurer American International Group(AIG Quote) teamed with England's most profitable football club, Manchester United.
The entity created the richest shirt-sponsorship deal in English football, at about $100 million for the four-year contract. But come next year, when AIG's name is stripped from the chests of ManU's players, it will go down as just another in the litany of unfortunate sports-branding deals -- and another embarrassing chapter in the sorry saga of AIG.
Indeed, U.S. taxpayers might be less than thrilled to know that tens of millions of their tax dollars are going to fund what is frequently cited as the world's richest sports franchise. And a British one at that. ...
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